For the longest time, I have had a strange fascination with advertising - political and otherwise. Perhaps the greatest reason for this is that I've noticed that some methods work well with me, while others fall flat on their face or even backfire. When it comes to the written word, the most succinct advertising is the slogan. A good slogan is short, easy to remember, and (as webranding notes in his/her excellent "Marketing 101" series {Intro, Part 1}) observes,
It is a pretty safe bet the benefit of your product that can solve that "pain" is your single most compelling message.
the slogan sums up that "compelling message" in a succinct, memorable way. Before you get bored to tears, there is a Mojo Friday connection here....
Yes we can. This little phrase exemplified the desire for change that 53% of the American electorate had last November. It is, in my opinion, the most memorable political slogan of all time. It's the economy, stupid and Are you better off than you were four years ago? were also very effective slogans. In the middle, you have I like Ike (yeah, that's great...you like him, whoopie!) and down in the basement is the classic Nixon, now more than ever.
Slogans in the commercial realm I find much more fascinating. The best slogans have been around for what seems like forever, and comply with webranding's axiom. Everyone knows what is "finger lickin' good" and what to use "the quicker picker upper" for. A lot of us older folks know what's best to "see the U.S.A." in.
"It's the real thing," while a very successful slogan, doesn't seem to have that compelling message. "I'm lovin' it" is even worse, because it combines the lack of a compelling message with a product I don't particularly like to begin with.
On the other hand:
...is a real winner! It's got a compelling message "for the troops" as well as something YOU can identify with: "Netroots."
Now is the time to get with the program and drop a sawbuck (or more) for a great cause. All donations are tax deductable, as the Netroots Arts and Education Initiative (which is fundraising for NFTT) is a 501(c)(3) organization.
Now that you've gone over and donated (you DID donate, didn't you?), drop a memorable slogan into the comments!
Mojo Friday Guidelines
- If you comment you have to recommend all comments. (in order to receive mojo you have to give mojo. It's only good mojo manners.)
- Everything you say may be taken as a joke (so if you ask a question, expect a silly answer)
- You must recommend the diary (and pimp it unapologetically)
- You don't have to comment to recommend.
- You can't steal my idea (right, like that ain't goin' to happen)
- Please, no pictures or YouTubes until after 300 comments. Now, after 300, use a little common courtesy and be responsible in the number.
- Mojo mojo mojo mojo, mojo mojo mojo.
- TexDem (our benevolent sponsor) and MKinTN (that's me) are not bound by the guidelines. Heh.
Mojo Friday Time Shifters Goals (watered down from Mojo Friday Goals)
A. At least 40 different commenters and 300 comments by 2:00 PM PST.
B. 50 recommends for each comment, at least.
C. Get on the Recommended List (this requires some strategic planning by you guys, refer to guideline #3)
D. At least 50 diary recommends. 100 would be better, spread the word.
E. And always, fun fun fun.
F. Have at least 75% average participation rate as seen here in the Mojo Friday Postgame Comment by Yours Truly.
G. Have at least 10 kossacks over 90% participation (see here for some tips).
H. Overload the servers with recommends, not to mention dominate Top Comments Mojo list. (we do tend to mess with the site with all of our recommends at one time)(also, to dominate the Top Comments Top Mojo we need at least 50 comments with over 200 recommends, see guideline B)
I. That's enough for now. (Have a suggestion? Post it.)
MKinTN (that's me!) posted a diary to help everyone achieve greater success called How to Succeed at Mojo Friday Without Really Trying.
For those of you new to MF (Mojo Friday) we have our own lingo about a few things. Thank's to MF'er Jez (the link will explain) go to this diary for a little more fun and explanation. Official Mojo Friday Snecktionary.
NETROOTS FOR THE TROOPS
Our goal this year is $50,000.00 in cash or in-kind donations. We are looking for only corporate in-kind donations this year. So if you know of corporate contact let Donnamarie, VeloVixen, or TexDem know. We won't be taking small in-kind donations due to the logistics nightmare it presents. Pittsburgh is not Austin and we have different house rules at the convention site.
You can DONATE HERE to contribute to this worthy cause.
Important Note on Successful Donations
Please make note that the thank you screen following any donation will not reflect a donation to NFTT, but rather Netroots Nation. Rest assured your donation WILL be forwarded to NFTT. For a little more peace of mind, you can note that the donation is intended for Netroots For The Troops in the comment section when you submit your contribution.
Books for Soldiers
The question has come up several times, what about books? And the answer is, books are great! It's just that other organizations are more specialized in the collection and distribution of books to Iraq and Afghanistan. If you are interested in sending books, please consider checking out the Books for Soldiers Website. It is run by DKos's very own Stormbear and is a great resource for giving.
Please consider joining the NFTT Facebook Group. Invite your Facebook and non-Facebook friends.