ok, This view will NOT be very popular out here. There are many here that are truly enamoured by Lakaff et. al. Lakoff is an Academic, he studies, espouses and analyzes.
To truly grasp what is happening, and how we got "done"; I believe this article from Zogby pretty much sums it up.
http://www.zogby.com/Soundbites/ReadClips.dbm?ID=10645
ok...
I will show the part that really got to me:
As usual, the electoral campaigns were run by the PR industry, which in its regular vocation sells toothpaste, life-style drugs, automobiles, and other commodities. Its guiding principle is deceit. Its task is to undermine the ?free markets? we are taught to revere: mythical entities in which informed consumers make rational choices. In such scarcely imaginable systems, businesses would provide information about their products: cheap, easy, simple. But it is hardly a secret that they do nothing of the sort. Rather, they seek to delude consumers to choose their product over some virtually identical one. GM does not simply make public the characteristics of next year?s models. Rather, it devotes huge sums to creating images to deceive consumers, featuring sports stars, sexy models, cars climbing sheer cliffs to a heavenly future, and so on. The business world does not spend hundreds of billions of dollars a year to provide information. The famed ?entrepreneurial initiative? and ?free trade? are about as realistic as informed consumer choice. The last thing those who dominate the society want is the fanciful market of doctrine and economic theory. All of this should be too familiar to merit much discussion.