Looks like Jay Leno and his writers have been taking 'outreach' seminars at the Limbaugh institute for advanced conservative studies.
Over at Salon:
Jay Leno: Call them undocumented democrats
The joke isn’t particularly original — it’s typical fare at Tea Party rallies and conservative confabs. Here’s radio hosts Rush Limbaugh, Roger Hedgecock and Lars Larson all making the same joke. Rep. Steve King earned whooping applause when he cracked the line at CPAC last month. You can even buy a whole variety of “undocumented Democrats” apparel at the UpYoursObama.com store on CafePress.
Full description at link. I've no time to offer comment, other than to say Rush is congratulating himself today on writing jokes for Jay Leno, and suggesting his dittoheads keep pushing the "undocumented democrats" meme. I say, please proceed.
This narcissistic gas bag with his money already in the bank has no use for rebranding. Neither does Rush.